Healthcare / Marketing
4 Best Practices For Healthcare Email Drip Campaigns
What is a drip campaign? A drip campaign is a series of communications that are delivered to your prospect or customer over a period of time, and has a planned cadence with business rules but is also based on the recipients' behavior and preferences.Unlike a monthly newsletter that is sent out to your list at the same time every week or month,
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Business Rules That Drive Effective Healthcare Drip Campaigns
Every action has a reaction in both physics and effective marketing plans.
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Elements Of Oral Chemotherapy Compliance
Cancer treatments are evolving, and there is a shift toward chemotherapy that patients self-administer at home, with an emphasis on oral medications. In 2010, authors published in the Clinical Journal of Oncology Nursing .
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Healthcare Marketing To The Undiagnosed And Those With Rare Diseases
Tips to make engagement programs more specific and effective The same can also be said about designing marketing communications that speak to these patients; this community presents with a unique set of characteristics that do not fall within easily definable patient categories.
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The Impact Of Knowledge: Patient Education Improves Compliance And Outcomes
The proper diagnosis of a disease and effective treatments are, of course, essential to an individual’s prognosis and quality of life. But there is also compelling evidence about the value of being sufficiently informed; a patient’s misunderstanding of a condition and its care can result in non-compliance to a doctor’s recommendations, significantly and adversely affecting outcomes.
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How Isolation Impacts Those Suffering With Rare Disease
There’s little in life as jarring as being diagnosed with a serious disease like cancer or diabetes; the news irrevocably changes the lives of both the patient and their family. Yet as difficult as it is, there are many avenues to get information and connecting with others who are dealing with a similar challenge.
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Marketers Can Help Bridge Gap For Parents, Patients, Caregivers
Any change can be daunting. But for a pediatric patient with a rare disease who is faced with transitioning into adult care, it can be exponentially more intimidating. While parents have often painstakingly developed a support system over the years of managing their child’s care.
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Blogger Outreach 101 For Healthcare Marketers
The days of influence marketing solely backed by celebrities or public figures are long gone. Today, people publish their own opinions and find their voice online by publishing blogs that carry influence of the same caliber.
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What Millennials Want When It Comes To Healthcare
In just the last year, Millennials (adults ages 18-34) have become the largest generation in the U.S. labor force, officially surpassing Gen Xers, according to an analysis of U.S. Census Bureau data by the Pew Research Center. The healthcare industry needs to take notice, as this group of young people presents new and distinct challenges.
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Two Big Cs For Cancer Patients: Compassionate Communication
Sending a patient to do battle with cancer without any training is like parachuting a soldier into the jungle without the benefit of survival training.” —Michael Lerner, president, Commonwealth In this age of rapid healthcare delivery, the big C can be overlooked when it comes to caring and communicating with cancer patients.
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5 Insights To Boost Support For Rare-Disease Communities
I’ve had the privilege of talking to those touched by or living with rare disease. This post reflects on statistics and insights gained from patients, caregivers and healthcare providers.
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5 Best Practices For Personalizing The Call Center Experience
Healthcare is evolving into a value-based system, with patient satisfaction tied to reimbursements and penalties. And, it’s evolving quicker than you might think. Value-based reimbursement is no longer the future of healthcare, a pilot project, or some far off place where the healthcare system will one day be. That day is today and there are significant financial stakes that hinge on patient satisfaction.
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How Telemedicine Is Propelling Change Around The Hospital Experience
Telemedicine will no doubt increase patient engagement, because patients who receive care when and where they want are more motivated to participate in self-care. And on the provider side, being able to identify what is important to the patient and providing those services will go a long way to establishing a partnership outside of the office visit. From reviewing medical records to charting treatment plans, from reading x-rays to home healthcare, telemedicine is making healthcare more available to everyone.
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How The Internet Of Things Is Changing The Future Of Healthcare CRM Strategy
Customer relationship management (CRM) is here to stay and is at the heart of companies' digital initiatives for years to come, Gartner said in a report that came out in 2014. The hot topic in CRM across multiple leading industries, including healthcare, is the Internet of Things (IoT) as it joins cloud, social, mobile and big data as the fifth driver of CRM investments.
Patient Care
Educating Patients About Surgical Recovery: When, And How?
Educating patients about what to expect after surgery needs to start in the weeks beforehand. By helping patients understand what their surgery involves and preparing them both for the procedure and recovery, providers can improve patient satisfaction and make a real difference in how patients perceive their entire surgical experience and results.
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Patient Portals And Missed Opportunities
As value-based care becomes common practice, healthcare organizations are working to increase patient engagement—but are current engagement strategies getting the job done when it comes to improving outcomes long term?
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Shared Decision-making: It Takes Two
According to the Agency for Healthcare Research and Quality, “Shared decision making is a model of patient-centered care that enables and encourages people to play a role in the management of their own health. It operates under the premise that, armed with good information, consumers can and will participate in the medical decision-making process by asking informed questions and expressing personal values and opinions about their conditions and treatment options.”
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Prehabilitation-Improving Outcomes Proactively
One area where outcomes-based care is having a huge impact is orthopedic surgery. According to a 2014 study published in the Journal of Strength Conditioning Research, the projected number of total knee replacement surgeries for 2016 is 1,046,000—in 15 years, this number is projected to increase by 600%. While rehabilitation is important for improving outcomes in this type of procedure, the groundwork laid before the surgery—with prehabilitation—can make all the difference for patients’ recovery.
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The Synergy Between Call Centers And Population Health
Healthcare is evolving from a fee-for-service and volume-driven model to one that is value based. The Centers for Medicare & Medicaid Services has stepped up its timeline for shifting Medicare to a value-based system so that by the end of 2016, at least 30% of fee-for-service Medicare payments will be tied to value through accountable care organizations or bundled payment arrangements. By the end of 2018, that number will increase to 50%.
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Call Centers - Filling The Gaps In The Patient Care Continuum
A report in Healthcare IT News, “Strategies to Maximize Patient Engagement and Retention,” observed that the healthcare industry is evolving to a model where patients are approaching their healthcare as consumers. As a result, patients’ expectations of an “exceptional care experience” are requiring that providers start engaging patients not only during office visits, but throughout the care continuum. To achieve this end, the single most important component is communication.
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